Man at His Best

Watch OK Go's Incredible Zero Gravity Video "Upside Down & Inside Out."

The guys lip-syncing in zero gravity couldn't get any better than this.

BY Matt Miller | Feb 12, 2016 | Music

OK Go - Upside Down & Inside Out

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

The same year that YouTube launched, OK Go released its first viral music video,  "A Million Ways." Can you remember how the song goes? Or do you just remember those four suited dudes and their awesome backyard dancing? Yeah, us too. A year later, as the streaming channel started to catch on, OK Go released its most memorable video (and song!) "Here It Goes Again," which shows the guys dancing on treadmills. 

More than a decade after its debut, OK Go's music has remained steadily unimpressive, but the band's music videos continue to evolve into more elaborate—and more phenomenal—setups. In 2014 they shared a series of amazing single-shot videos, one of which involved motorised tricycles and drones and another that was an insane batch of optical illusions. It's their dedication to making these incredibly creative videos that has kept the band relevant at all. 

They've returned with their most mind-blowing and literally out-of-this-world video yet. In "Upside Down & Inside Out," the guys very fittingly dance in zero gravity. The song is honestly insufferable, but damn, this low-gravity choreography is amazing. Again, it's a single shot, and again, somehow the guys are spot-on with the lip-syncing the entire time.

First published in Esquire US