Not To Get All Mushy, But Chance The Rapper's Nike Olympics Ad Gave Us Chills
Seriously, watch this.
BY Matt Miller | Aug 11, 2016 | Music
Chance the Rapper doesn't sell his music. He gives it away. That's why, when he does something like this, where he releases a stunning new song in a Nike advertisement, it doesn't seem in any way like selling out. Someone has to support his art, and if it's not going to be his fans, it should be some global corporation. And Nike isn't some mom and pop operation—it has the means to give some of its USD19 billion to an artist.
Watch the commercial that's the product of Chance's new partnership with Nike. It's incredible—as was the other ad in the Unlimited Together series with Nike's first transgender athlete, Chris Mosier.
Sure, this advertisement has a lot of uber-patriotism—stars and stripes and US men's and women's basketball teams—but it's so on-brand with Chance it could be one of his music videos.
More importantly, that song.
Damn. No one else can do gospel hip-hop like Chance. And this song, lyrically is stunning. That repetition of "we the people"—it works. Did he write it for the Nike ad? I mean, it sure does have enough American references, so that could have been the case. But, rather, I'd guess that it's just another brilliant song he had lying around. Remember when he played that song for Muhammad Ali's tribute at the ESPYs? While most of us had never heard that Chance song before, it was another one that he pulled out of his library of unreleased tracks.
I'm going to play this a few more times today. And, like Kendrick Lamar's Reebok ad, it might result in me buying some shoes.
From: Esquire US