Man at His Best

COS And Snarkitecture's Unpredictable Art

Fashion+art collab aims to stimulate conversation on chance and precision in our lives.

BY Editors | Aug 4, 2017 | Culture

COS has teamed up with New York-based studio Snarkitecture on an art installation that will be shown at the Gana Art Center in the Pyeongchang-dong area of Seoul. It will be their third collaboration.

The installation will feature thousands of glass marbles that will travel around the exhibition space, creating a ‘mesmerising' experience that aims to stimulate discussion of how precision and chance influence our lives. The piece was inspired by COS's brand values and minimalist aesthetic.

"The installation merges the technical sensibility of the latest COS collection with Snarkitecture's approach to create a playful and interactive environment," say Snarkitecture founders Daniel Arsham and Alex Mustonen.

COS creative director Karin Gustafsson enthuses about the duo’s “experimental style and ability to engage with people through interesting uses of materials [that] really strikes a chord with us. We are delighted to bring this installation to Seoul -- a vibrant and dynamic city that resonates strongly with our brand."

COS and Snarkitecture first collaborated on a temporary concept store that made its debut during the 2015 edition of the Salone del Mobile in Milan, and then curated a retail space together in Los Angeles in 2016.

COS is not the first big fashion name to lend its star power to an artistic installation this year. Designer J.W. Anderson opened his ‘Disobedient Bodies’ exhibition in the UK in March, exploring the boundaries between fashion, art and design, while July saw Chloé open its ‘Maison Chloé' store and museum concept in Paris with an exhibition of fashion photographer Guy Bourdin's photographs.

The COS x Snarkitecture installation will open to the public November 8-19 at the Gana Art Center, Seoul, South Korea.

Source: AFPRelaxnews