Coca-Cola Is Making An Alcoholic Drink That Could Replace Beer
Maybe it's time to give alcopops another chance
BY Sarah Rense | Mar 9, 2018 | News
Coca-Cola started the year off by convincing us we wanted to drink blood orange-flavoured pop. And hey, we didn't hate the ginger lime variety. Now, the fizzy drink giant is branching even further out with a new line of alcoholic beverages.
Let's start right off with the bad news: Coke's new alcoholic drinks are only being made for the Japanese market, BBC reports. In Japan, people are drinking more and more Chu-Hi, a carbonated flavoured drink made with a Japanese spirit called shochu. Shochu is made from sweet potato, barley, rice, and other ingredients, and it is distilled (unlike sake, which is fermented). Chu-Hi is short for "shochu highball."
Because it has a relatively low ABV—between 3% and 8%—and comes in fruity flavors like lemon, grapefruit, and peach, Chu-Hi is a good alternative for people who don't love heavy beer but still want a little buzz. With its own fizzy alcopop, Coke will try to tap into that beer-adverse group of drinkers in a relatively small market.
Alcopops like Bacardi Breezers and Smirnoff Ice just aren't that popular anymore (for good reason). But this is the first-ever boozy experiment Coke has made in its 126-year history. If anyone stands a chance of making alcopops a thing again, it's them.
From: Esquire US