Chivas Regal Malaysia will launch Chivas The Blend, a three-day pop-up in a purpose-built dome brimming with unexpected experiences that demonstrate just how Blended is Better in life and in scotch, from 11 am to midnight, 18 Oct to 20 Oct at the Bukit Kiara Equestrian Club. Chivas’ belief that ‘Success is A Blend’ is the theme of the three-day pop-up and will gather audiences made up of a blend of diverse tastes, passions and desires. A celebration of Chivas’ art of the blend and its partnership with Manchester United Football Club (MUFC), the event is made possible by Chivas’ collaboration with some of the country’s most exciting contributors to the world of Scotch, mixology, nightlife, football and gastronomy.
“Blending is at the heart of what Chivas Regal does and our collaborative undertakings at Chivas The Blend, will leave guests with unparalleled experiences that live long after the pop-up comes to a close. We hope everyone from all walks of life who have a shared thirst for new and exciting experiences will join us for a successful pop-up. Success is, after all, a blend, and definitely tastes better shared,” says Pernod Ricard Malaysia Managing Director Sebastien Mouquet.
Chivas The Blend will be a mash-up of category-defying, experiential events made for those who like to mix it up. Each event will be as entertaining as they are eye-opening — allowing visitors and Scotch enthusiasts alike to indulge in their passions in an elevated way that only Chivas can orchestrate.
Pop-up highlights include:
To celebrate Chivas as Manchester United’s global spirits partner, Sunday night’s highlight at the dome will make every football fan’s Theatre of Dreams come true. Chivas The Blend will host an elevated viewing party like no other, with the screening of the highly anticipated English Premier League match between Manchester United and Liverpool in a 360-degree screen broadcast across The Chivas Dome ceiling.
Blend and take home a whisky you can call your own. Chivas Brand Ambassador for Malaysia Jasper Epsom will conduct a guided tasting and blending masterclass that will demystify the world of whisky. Learn the art of blending single malts and grain whiskies into personalised 100ml bottles of the perfect blend of Scotch that is inspired by your very own palate.
Enjoy five bespoke Chivas cocktails, each highlighting one of the five flavours — floral, citrus, fruity, creamy or smoky — that make up Chivas’ exquisite House Style. A multi-sensorial experience with an ETM twist, witness a visually stimulating laser light show played in sync with the clinks and shakes of the country’s world-class mixologists at work.
Electronic Theatrical Music
The Chivas XV-owned ETM, the extravagant blend of performances that blends different artistic practices, mediums of expressions to push the boundaries of how people experience electronic dance music and nightlife. This time, introducing the tribe of lights, tribe of wonders and tribe of orient with the blend of electronic music fused with ballet, opera, gymnast contortionist, dancers, illusionist and locally renowned DJ duo B.A.T.E. Orchestrated by an ensemble of talented producers led by Sumo Eleven, this 90-minutes of non-stop theatrics will make its high-octane comeback at Chivas The Blend before it begins its nationwide tour at selected clubs nationwide.
An exclusive projection mapping enhanced fine dining, multi-sensory experience, in collaboration with BETA KL’s Chef Raymond Tham, who will develop a 15-course canapé menu designed to complement the complex yet refined Chivas 18 that is a blend of 85 flavour notes in every drop.
There is no entrance fee to explore Chivas The Blend or to attend Match Day screenings and ETM parties.
Registration and fees apply for the following individual and packaged experiences:
Cocktail Symphony & The Blend masterclass
RM80 per person
RM180 per person
Gastronomy+, Cocktail Symphony & The Blend masterclass
RM200 per person
Friday, October 18, 2019
Electronic Theatrical Music (ETM), 10:00 PM - 12:00 AM (overnight)
Saturday, October 19, 2019
Gastronomy+, 1:00 PM - 2:30 PM
Whisky Masterclass + Cocktail Symphony, 2:30 PM - 4:00 PM
Gastronomy+ 7:00 PM - 8:30 PM
Whisky Masterclass + Cocktail Symphony, 8:30 PM - 10:00 PM
Sunday, October 20, 2019
Match Day, 10:00 PM - 1:30 AM (overnight)
For more details and registration information, chat with the Chivas Concierge on the Chivas Malaysia Facebook page.