Get your thighs and breasts in order because fried chicken is under attack. In a week already replete with significant levels of thirst trapping, KFC is getting in the game with yet another reboot of Colonel Sanders, an actual man who lived. In this iteration, the fast food chain has turned their founder into the digital silverfox of an influencer he should have been all along. But before we ruin the fun of another KFC stunt, we need to break down this post because it is rich with influencer nonsense.
KFC first revamped their ‘gram a couple days ago, and while it's immediately clear that someone turned the colonel into a certifiable snack, it's the captions that really shine here. They're packed with the same redundant, nonsensical influencer language that keeps you #humble and #positive and #goalsAF.
For those keeping score at home, the new Colonel Sanders is a daddy—one who, based on well, what your eyes can see, has most assuredly not eaten any fried chicken in recent months. But that's okay, because food influencing is really just about being hot while standing adjacent to something a normal person eats. It's why he has #SecretRecipeForSuccess tattooed across his offensively chiseled abs.
Hugging a horse in Kentucky, feeling "so close to nature?" Nailed it.
Feeling so connected to nature by being on this horse in Kentucky. You have to find things that connect you. Whether it’s to other people or a place or another spirit like a horse. You always have to find the connection. Connection is a big part of the #secretrecipeforsucccess. Also, I need your help naming this horse. Give me some suggestions in the comments for this horse spirit. #secretrecipeforsuccess #horse #aspiretobeonahorse #aspiretomore #aspirational #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #horsesofig #friedchickenfam #horsepower
According to Eater, this reign of influencer terror will last through April 22, so that means we get two more weeks of Hot Colonel, or as I'm calling him, Popcorn.
While the fast food chain has had a rotating roster of colonels as of late, from Rob Lowe to Reba McEntire, KFC may have gone too damn far on this one. My body doesn't need this. Even if the company's digital creation does come with #positivethoughts.
From: Esquire US