adidas Originals Invites Snoop Dogg, Desiigner And MadeinTYO To Remix Its “Original Is Never Finished” Campaign
Following up with a deserving take on originality with two new music videos.
Fresh from adidas Originals’ recent campaign film “Original Is Never Finished” in January 2017, the brand stays true to its core values of its title by enlisting three musical artists to reimagine that very same campaign. Using Frank Sinatra’s classic “My Way” as the foundation track for the two videos, Snoop Dogg, Desiigner and MadeinTYO remixed it with their signature sound.
In the first video, Snoop Dogg is captured dropping verses in a recording studio. “I’ve been doing things my way from day one – A1 to Day 1 – and doing things my way is the only way.” The original lines he delivered imbue second life into the iconic track.
Desiigner and MadeinTYO collaborate for the other video which depicts a recreation of the famous painting, St. Sebastian by Sandra Botticelli, giving this iconic work of art new meaning for today’s generation. adidas Originals deconstructs its prized NMD into masks that are worn by dancers while both musical artists underline the brand’s vision to push the envelope and be original again.