These Shoes Are Made Out Of 11 Plastic Bottles
And they're really damn cool.
BY Pete Forester | Nov 5, 2016 | Shoes
Our oceans are full of junk—except, of course, wildlife. Of course, that's all slowly being choked to death thanks to rising global temperatures and the acidification of the water on account of our unbridled dumping. It's not a pretty picture, but to the average citizen it can feel like the issues are too big to grasp, and far too big to change.
And to some degree, that's fair: these are big problems and we need big ideas to help solve them. Luckily, Parley for the Oceans is working hard to save our marine ecosystems, and the organisation understands that it's not something that can be solved simply or without a ton of effort, so it's inviting others to its cause including—maybe surprisingly—Adidas.
"Nobody can save the oceans alone. Each of us can play a role in the solution," says Cyrill Gutsch, the founder of Parley for the Oceans. "It's in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change. But it's up to eco innovation leaders, like Adidas, to make change a reality."
Adidas has jumped in with both feet to bring that change forward.
This past summer, the Three Stripes teamed up with Parley to create 50 pairs of (beautiful) sneakers that utilised Parley Ocean Plastic in the design. Parley Ocean Plastic is reconstituted from plastics fished out of the ocean by Parley's teams, and was seen all over the shoe in a minty green colour. The release was incredibly limited and distributed through a social push on Instagram. It was a great gesture, and great press for Parley—but ultimately it was a small move. This month the players involved are working on making a much bigger one.
Recently Adidas announced the Ultra Boost Uncaged Parley. Unlike the previous release, this sneaker will be made much more widely available, with 7,000 pairs going into circulation. "With this shoe we demonstrate what's possible," says Gutsch. "It's even more than a shoe. It's a flag, an invitation to join our movement. "
That movement is poised to become pretty significant. Adidas has pledged to create one million pairs of shoes with Parley Ocean Plastic by the end of next year. It's an incredible goal and a massive undertaking, but if anyone is going to do it, Adidas is the perfect brand for the job. And now is the perfect time. And, honestly, the Ultra Boost is the perfect shoe for it.
The style has become the go-to in the fashionable athletic footwear space, and any shoe that Adidas makes with Boost technology seems to fly off the shelves. In other words: The brand couldn't have picked a better shoe to guarantee the project's success. Adidas spared no expense on these sneakers, bringing the Parley Ocean Plastic into the weave of the Primeknit upper, and including recycled materials throughout the laces, heel cap, webbing, lining, and even the sockliner. Each pair of shoes includes the recycled plastic equivalent of eleven plastic bottles. That's a major dent in the islands of trash floating around our oceans.
"This represents another step on the journey of Adidas and Parley for the Oceans. But we won't stop there. We're now committed to scaling those initiatives," says Eric Liedtke, Adidas Group Executive Board member. "Our ultimate ambition is to eliminate virgin plastic from our supply chain."
Even in 2016 the goal of eliminating virgin plastic from Adidas' entire supply chain could rightfully be met with intense skepticism. But at the tail end of an election cycle that has encouraged no small degree of cynicism and dark thoughts, this partnership between Adidas and Parley gives us some much-needed optimism and hope for a better future.
Check for the Adidas Ultra Boost Uncaged Parley set to drop in mid-November.
From: Esquire US