Simple things are not as simple as it sounds and this is reflected in the all blacked out rework of the iconic Reebok Pump Fury's by premium lifestyle concept store CROSSOVER and fashion designer Joe Chia. The Shadow of Phantom project is a joint venture between CROSSOVER's founder Jem and Joe Chia to showcase their shared interests in art and design. Known for their anarchistic yet subtle take on punk rock aesthetics, CROSSOVER's touch mixes superbly well with Joe Chia's dark and sleek designs.
The redesigned Reebok Pump Fury is nicely blacked out and sees the uses of premium Italian leather and a leather heel strap, a first in the Pump Fury history. Along with the sneakers, the collaboration will also feature two accessories: a MA-1 jacket and Casio GShock timepiece where both pieces are designed to compliment the core minimalistic essence of the collection.
The Reebok x Crossover by Joe Chia: The Shadow of Phantom collection will be available in Malaysia exclusively at Crossover Mid Valley from November 11 onwards.