Style

Tommy Hilfiger Appoints The Chainsmokers as Global Ambassadors

Fashion and pop music collide? Something just like this.

BY IAN LOH | Sep 11, 2017 | Fashion

American pop duo The Chainsmokers may be the Nickelback of EDM; but when it comes to fashion, Andrew Taggart and Alex Pall can be pretty stylish. So, it came to us as no surprise when the "Closer" producers are being appointed as global ambassodors of Tommy Hilfiger's menswear. The partnership begins this season and here's what they have to say about it.

What did you think when Tommy Hilfiger asked you to be brand ambassadors?
Drew: When Tommy asked us to represent the brand we couldn’t believe it. This is an iconic brand
that paved the way in collaborating with musicians – how could we turn down the opportunity?

Alex: It’s so cool when you’re a kid and a fan of someone, and then twenty years later you’re suddenly
working with them! I’ve always related to Tommy Hilfiger as a brand because the style is really down to
earth. Opportunities come in all shapes and sizes and you need to take the ones you are given.

What are you most looking forward to about the ambassadorship?
Drew: We have lots in common with Tommy but we also have crazy respect for him. He does his own
thing and he sticks to it, no matter what people say.

Alex: Mainly, we strive to break conventions, just like he does. What’s really crazy is that he does this
this every season. Additionally, Tommy Hilfiger is about enjoying life and having a great time. We have
been to a number of Tommy Hilfiger events, and the brand always goes the distance to ensure that they
are fun and exciting; we feel the same way about our performances.

What inspires you when creating music?
Alex: Music is constantly evolving and even though we’re faithful to our sound, we also try and stay on
top of that change. We pull a lot of inspiration from our lives, which are always changing, and that makes
the process ever-growing. It’s very challenging but rewarding.

Drew: We’re also influenced by a lot of the stuff that we listen to, especially the music we enjoyed
growing up. Inspiration is fleeting though, and when it strikes you, you just have to be prepared to seize
it the best you can.

Your gigs are renowned for being full-scale productions. What motivates you to do
this?

Drew: There is no science behind making a cool record or putting on an awesome show. Everything we
do comes from a place of passion and emotion that we want to share with our audience. We also love
to challenge ourselves as it keeps things interesting and it’s important to us that people never know
what to expect next.

Alex: Our gigs are about using innovative methods to bring them to life and make our fans feel how
much we appreciate their support. The whole process of putting together our shows gives us the most
incredible feeling. We are our own biggest critics at the end of the day.

How would you define your style?
Alex: I think our style is pretty approachable. We’ve always been two really down-to-earth guys who
just dress in a typical all-American way.


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