Man at His Best

Here's What Apple Revealed Today At Its Huge Launch Event

Hello, iPhone X. Hello again, iPhone 8.

BY sarah rense | Sep 13, 2017 | Technology

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Today, finally, Apple announced the launch of the iPhone X, the iPhone 8, and the iPhone 8 Plus at the Steve Jobs Theater at Apple Park. Turns out a lot of the leaks and rumors were true. Here's what we learned on the 10th Anniversary of the first iPhone.

Introducing the iPhone X

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The iPhone X was the star of Tim Cook's show. Its edge-to-edge OLED display—called the Super Retina Display, the first OLED display on an iPhone—takes up the entire glass front, and the home button function is replaced by swiping up from the bottom of the screen. iPhone X will feature facial recognition technology to unlock, a better camera with new portrait modes and augmented reality upgrades, and Apple's new A11 Bionic processor. It will also have wireless charging, and two additional hours of battery life. 

Official name: iPhone X; pronounced "iPhone 10"

Specs: all-new Super Retina OLED display; edge-to-edge screen; glass front and back; 5.8" on the diagonal; 458 pixels per inch (highest ever density for an iPhone); fastest-ever processor with 3 gigs of RAM; stereo speakers; wireless charging

Home screen: no home button; larger side button for accessing Siri

Face ID: unlock iPhone X with facial recognition software; infrared camera can detect face in light and dark; used to control expressive "animoji" for messaging

Camera: larger and faster 12-megapixel sensor; quad-LED True Tone flash; new "portrait lighting" modes; portrait mode ability in front facing (selfie) camera; higher quality 4K video; augmented reality

Battery Life: lasts 2 hours longer than iPhone 7

Colors: space grey and silver

Date available to customers: Pre-order starts October 27; shipping starts November 3

Price: USD999 (RM4,200*)

Introducing the iPhone 8

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As predicted, Apple skipped over a 7S line and went right for an iPhone 8 and an iPhone 8 Plus. While the 8's look like iPhone 7's with glass backs and still have home buttons and Touch ID, they share other upgrades with the iPhone X, like wireless charging, Apple's new A11 Bionic processor, and True Tone for better color. The cameras are also better than those in the iPhone 7's.

Official name: iPhone 8 (4.7-inch display) and iPhone 8 Plus (5.5-inch display)

Specs: Glass front and back; Retina HD display; 25% louder speakers than iPhone 7; new processor with 2 gigs of RAM; wireless charging

Camera: larger and faster 12-megapixel sensor; "portrait-lighting" modes in iPhone 8 Plus; higher quality 4K video; augmented reality

Colors: Silver, space grey, and gold

Date available to customers: Pre-order September 15; available September 22

Price: USD699 (MYR2,939*) for iPhone 8; USD799 (MYR3,359*) for iPhone 8 Plus

Introducing the Apple Watch Series 3

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Apple also introduced the Series 3 Apple Watch, which has built-in cellular accessibility, meaning you don't need to bring two devices around with you. Apple Watch will also stream music through Apple Music.

Date available to customers: September 22

Price: USD399 (MYR1,677*) with cellular; USD329 (MYR1,383*) without cellular


From: Esquire US

* denotes translated prices

(Bear in mind that these USD prices do not include mandatory sales tax. Prices in MYR will be updated when confirmed.) 


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