Man at His Best

Nokia Is Making A Smartphone Comeback

But will there be Snake?

BY Editors | Dec 3, 2016 | Technology

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Do you hanker for the halcyon days of Nokia? An era when the skies were blue, the drinks were cold and the phones were as durable as Russian nuclear bunkers? Well hanker no more, friends.

Hanker no more.

That's because the Finnish mobile juggernaut is making a comeback, after a company set up by former Nokia employees—called HMD Global—reacquired the brand from Microsoft. And they're set to release an Android smartphone in the early part of 2017.

The head of HMD Global, Arto Nummela, said: "Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?"

While it might seem like wishful thinking, considering the clout that brands like Apple, Samsung and Huawei carry, the new team at Nokia is hoping to tap into the nostalgia element with its big relaunch.

Nummela said: "We want to be one of the key competitive players in the smartphone business."

Nokia hasn't been a global player for a while now, having sold out to Microsoft in 2013, but the hope is that they can transform themselves from a bit-part player to a new member of the modern smartphone pack.

If it has Snake, it'll be fine.

 

From: Esquire UK


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